A Complete Guide To A Real Estate CRM
There are hundreds of CRM software in the world already. Why do you need one specifically for real estate? It’s simple. You cannot play soccer with tennis ball. You need a football. A real estate market is miles apart from a B2B company which sells software. And hence, needs a CRM software that is designed to cater to the intricacies of a real estate sales cycle.
Yes, the fundamentals are same. And generic CRMs offer multitudes of customizations. But do you really want to spend hours trying to make sense of a system that’s not built for you? Of course not!
That’s why you have CRMs built for real estate agents, firms, companies, and builders. Not only they offer a customized CRM solution for real estate, they are built with features that you will not find in a generic CRM.
In this blog post, you will learn how to use a real estate CRM and how it will save you tons of time and make your processes efficient.
Organize your audience list
You can categorize your leads into categories which are specific to your business. For instance, you can create a list called ‘Clients’ where you can add data of all your customers. In this way, you can exclude them from all the emails that you want to be sending only to your prospects or leads.
Similarly, you can also create a separate list for your leads. Even better, you can create a separate list for seller leads, rental leads, commercial leads, or referral leads. This way you can customize your marketing communication for each audience type.
Manage documents
It’s a day-to-day hassle managing documents. Even if you’re using Evernote, it is time consuming to access it on one tool and send it via another. With customize real estate CRMs, you can manage all your documents at one place, and access them anywhere in the world.
You can practically manage all your documents including legal forms, contracts, agreements, disclosures, and transaction documents at one place.
Plan your own schedule
Remember the last time you had to manage over a dozen highly qualified leads at the same time? Remember the hassle? That’s what a real estate CRM solves.
Dealing with multiple people--whether a prospect, a lead, or an opportunity--not only consumes myriads of your precious hours, but also leaves you drained. It also makes you miss out on important objectives, misjudge your priorities, and lose deals which you could have converted.
With real estate CRM software, you can keep everything organized. Focus on the leads who need more attention and set right priorities. It also allows you to manage transaction deadlines Real estate CRMs also enables you to nurture future clients and keep in touch with them based on their web actions as they approach to the close date.
Track homes and listing
Many real estate CRMs also come with IDX listing, so that your listing on the website keeps updating automatically. You don’t want to turn off a prospect just because of a wrong listing, do you?
IDX is a solution that enables members of a multiple listing service (MLS) to integrate real estate listings from the MLS database into their own websites.
You can simply integrate your website into their software and seamlessly. Install an IDX plugin to show data on your website. It practically doesn’t require any maintenance. All you have to do is upload your own properties which you were going to do anyway.
Marketing automation
Nothing is more important in sales than timing. If you can customize your offer or make your pitch at the time when customer is just a step back from closing a deal, you’ve got a deal. CRM allows you to do so. It can track a visitor’s action on your website and you can assign hooks based on her action in the website.
CRM brings smart marketing tools to keep your real estate firm top-of-the-mind when customers plan actual purchase. Libraries of smart emails, newsletters, teasers and several other tools make the business projection into reality.
Reporting and analytics
With real estate CRM, you can also check the performance of your sales team or check the performance of pipeline you had created. That means, you can actually predict your growth and estimate revenue and number of sales in the next few weeks or months. It also gives you a data of lead-to-conversion ratio. You can use that data point to focus on marketing channels from where you’re getting the most conversions.
Final word
Do you think there are other ways in which a real estate CRM has helped you? Put down your experiences in the comment or questions in the comment section below. And we will love to answer your questions.
