A quick guide to SEO for real estate agents

A quick guide to SEO for real estate agents

Real Estate websites tend to be large and complex due to the high level of functionality and searchability required to meet the needs of your site visitors.

The National Association of Realtor’s suggests that over 90% of buyers start their Real Estate search online. If you’re good with SEO, this is a boon. If not, a bane for sure! The hyperlocal nature of real estate gives a viable chance to the smallest of businesses – provided you properly optimize your site for local search.

This brief SEO and Marketing Guide for real estate agents and professionals is designed to get you thinking about the most important SEO tasks. I will also show you how to implement them for yourself or hire an SEO Service that understands the online Real Estate market.

1) Always begin with keyword research

First things first. Doing keyword research is like planting a seed. All you have to do is then provide it the right condition to turn into something magnificent.

You can try various tools for this purpose:

  • Google Keyword Planner: Although many choose not to use it beyond Google Ads, it’s a perfect tool if you’re a starter. And trust me, I have used this tool personally to build tens of thousands of traffic from search engines.

Your most important keyword research should be for long-tail terms. Because competition is so high for the biggest target keywords in the industry, doing your homework and developing a solid long-tail keyword strategy will help your website rank better in Google Search Engine Results.

2) Plan for local SEO

It’s good if you want to rank across the country or the world. Needless to say, it’s going to be so tiresome and exhausting and heavy on your bank account, you probably shouldn’t give it a thought.

So what to do? Tap those people who are searching locally. Or let’s say, in a radius of not more than 50 miles.

Here are some key steps you can take to achieve it:

  • Get Google 3-pack: Google Business Page, Google Maps, and Google+ (oh, just forget the last one. Google is shutting it down this year).
  • Register in business directories and local listings
  • Get reviews on your Facebook and Google business page

If you want to avoid hassle, you can hire a real estate marketing agency to do this for you. It won’t cost more than a few hundred dollars.

You can also use some tools. For instance, Moz. Not the entire suite of Moz or Moz Pro. I am talking about Moz Local. It starts at $99/year. You can use it to check online listings off your list. With local data management, SEO analytics, local ranking analysis, and reputation management features, you can always stay on top of your website’s performance.

IDX is a solution that enables members of a multiple listing service (MLS) to integrate real estate listings from the MLS database into their own websites.

Basically, you can automate publishing, unpublishing, and updating listing on your website automatically. Apart from making your web visitors updated about your listings, it keeps you website fresh and new.

Google gives more weightage to content which is fresh, new, and keeps updating. So with IDX listing, you’re killing two birds with a stone.

If you want IDX listing on your website too, check our pricing.

4) Improve your website speed

On an average, a user will not stay on your website for more than 10 seconds! You have, literally, seconds to capture attention of your web visitor. So what can you do?

Well, first of all, check speed of your real estate website using Google PageSpeed Insights. It will tell you the performance of your website in terms of its speed on a scale of 1-100 where 100 is the fastest and 1 is the slowest.

It will also suggest you tips to improve your website’s performance.

5) Build social proof


Google takes your personal brand’s social performance into account while ranking your web pages. That means your followers, your engagement, and your activity on the social pages linked with your website matters.

Here’s a blog that will help you understand how your social media profile should look like for a real estate agent.

You can use the power of social networks like Instagram and Pinterest to promote your site with visual content. Let users have a peek at the best home sale opportunities on Facebook. Create boards on Pinterest to simplify pinning. Share stories on Instagram.

Make sure to add local-focused hashtags and descriptions that feature geotargeted keywords.


Avoid long term commitments to SEO Services that do not provide easy means of communication. If you don’t feel you have the time or the expertise to create and implement a thorough SEO strategy, you may want to invest in hiring an experienced and trustworthy SEO to help guide you and implement the work.

SEO can definitely be an incredibly worthwhile investment, just be sure to avoid the common SEO traps and scams out there.

And of course, be local!


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